Features Beauty handles personal information in compliance with the General Data Protection Regulation (GDPR). We understand the importance of the fair and lawful collection and processing of personal data and fully adhere to the principles set out in the Regulation.





When someone visits this website, we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to different parts of the site and for system administration purposes. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities or personal information of those visiting this website without making that clear.


Use of Cookies


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit


The cookies used on this website are as follows:


Google Analytics


Visitors to this website who have javascript enabled are tracked using Google Analytics. Google Analytics collects the following types of information from users:


Type of user (web browser) used, software manufacture and version number, keywords used to access the site, type of operating system, screen colours, javascript support, flash version, screen resolution, network location and IP address, location - country, city, state, region, county, or any other geographic data, hostname, bandwidth (internet connection speed), time of visit, pages visited, time spent on each page of the website, referring sites.


This data is used to optimise our website for our visitors, however we will on occasions, use this data for marketing purposes, i.e. this data could be used to tell potential advertisers how many visitors we get to the website, where our visitors come from, what landing page they arrive on etc.


This data DOES NOT include any personalised identification information such as; names, telephone numbers, email addresses, mailing addresses, social security numbers, bank account numbers, credit card information.


We then use the information to compile reports and to help us improve the site and target our marketing. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.


For more information on opting out of being tracked by Google Analytics across websites you use, visit: You can find out more about Google analytics and its policies at



Some pages on the site may be integrated with Facebook for sharing content, liking content, and displaying content from Facebook. These links may cause cookies to be set on your computer. To find out more please visit Facebook’s privacy policy:


Some pages on the site may be integrated with Instagram for sharing content, liking content, and displaying content from Instagram. These links may cause cookies to be set on your computer. To find out more please visit Instagram’s privacy policy.

Cookies for Registration and Login


This website uses cookies for registration and login to authenticate you as a registered user, giving you access to your profile/account and certain areas of the website which you need to be registered to use. These are an essential part of the website’s normal functioning, and some parts of the website may not work if they are blocked. If you do not agree to the cookies that the CMS system requires to log you in, please ensure you delete your account with us.

Features Beauty's role in data collection and processing


Under the GDPR, Features Beauty is classified as both the ‘data controller’ (the body responsible for determining the purpose and means of processing personal data) and the ‘data processor’ (the body responsible for processing personal data).


Personal Data


This notice refers to the collection and handling of personal data – namely information that could be used to identify an individual, such as name, email address and postal address.


What information do we collect and why?


Features Beauty collects information about its customers, potential customers and other interested parties for a number of reasons. This could refer to both individuals and organisations. Primarily we collect non-sensitive personal data such as names, email addresses, telephone numbers, occupation and health/medical information in order to:

  • To fulfil a contract with you ie to provide the service or treatment you have requested and to communicate with you about your appointments

  • When it is in our legitimate interest ie there is a business or commercial reason to do so, unless this is outweighed by your rights or interests

  • When you consent to it - we will always ask for your consent to hold and use health and medical information


Features Beauty only processes information when:

We have been given consent to do so. This consent will be given in the form of a positive ‘opt in’ from the data subject. Where we have a legitimate interest to do so, for example contacting you regarding an appointment. Or where a data subject has freely given their information for marketing purposes

Ensuring your personal data is safe and accurate


We ensure that your data is kept safely on our systems and have put measures in place to help guard against any accidental loss, destruction or damage of personal data.


We only collect and record data about individuals that is necessary for us to perform treatments or marketing activity and nothing more. As our information is collected from the individuals directly, we assume that this is correct at the time of collection and offer provision for our data subjects to update their details at any time if the information held becomes inaccurate (see below ‘Data Subject Rights’).

Data Sharing


Features Beauty will never share its customers or potential customer’s data with any other businesses, individuals outside of our company or any third parties except to help prevent fraud, or if required to do so by law. 

Retaining Information


We will hold data on individuals until we are directed otherwise by the Data Subject (customer) we are required to retain this data in order to provide treatments to you and keep record of all services/treatments provided to you. If you use our online booking system your data will be stored on our website. To find out more please see our website providers privacy policy:


Data Subject Rights


As one of customers, you have several rights in regard to the data we store about you.


The Right to Access your Data


You can contact our team at any time by emailing us at and we will be pleased to send you a copy of the details we hold.


The Right to Rectify the Data we hold


You can make changes to the data we hold about you if you believe it is inaccurate or incomplete. You can do this by emailing us at


The Right to Be Forgotten


When you unsubscribe from our marketing emails using the link provided in our footers, we will no longer send you emails. However your record will remain in our database for 30 days. This allows us to generate reports on why an unsubscribe has occurred, to help us to get our communications right for other subscribers. After this time, your record will be completely deleted from our system.


Should you for any reason require the immediate complete deletion of your details from our database, you have the right to request this. You can do this emailing us at


The Right to Data Portability


Under the GDPR, you have the right to request a copy of the data we hold, in order to share this with other companies or organisations. You can request a copy of your data by emailing us at


The Right to Restrict Processing


In certain circumstances you have the right to block or pause the processing of your data, but still retain your record on our database. For example if you believe the data we hold about you is incorrect, you may not wish to hear from us until the inaccuracy is rectified.

To request the restriction of your data or for more information on the situations in which this might be applicable, you can contact our team by emailing us at


The Right to Object


You have the right to object to our processing of your data at any time. This can be achieved by contacting us or unsubscribing from our newsletters, using the links provided in our emails. However, in certain circumstances when we are processing your data with legitimate interest or to perform a vital task, such as sending invoices or order confirmations, this may not be possible.


For more information on the Right to Object, see the ICO’s guide or contact our team by emailing us at


Complaints about how we process your personal information


In the first instance, individuals should contact us here at Features Beauty with any concerns or complaints on how your data is being collected or processed. Complaints should be addressed to:


Features Beauty 

98 Seaside 


BN22 7QP


Alternatively you can email your complaint to

This privacy notice was last updated on 26/03/21.